Aaron La Lau,
Product Designer

Currently at YouTube — based in San Francisco.

YouTube Mobile Creation Experience

As a Design Lead at YouTube, I’m currently helping drive the strategic vision, design system, and feature development for YouTube’s suite of mobile creation products. This includes video capture and editing tools, live streaming, uploading, and innovative new generative AI experiences.

These tools are used by millions of Creators every day to express themselves. You can read more on the YouTube Blog ↗

YouTube Shorts

As the Founder and Lead of the YouTube Shorts Design team, I've helped take Shorts from a word on a whiteboard to a multi-billion daily user product and a multi-billion dollar business. I've been responsible for the entire end-to-end user experience, leading the Design teams behind Shorts viewer UX, creation, monetization, and brand identity.

This work has successfully built a thriving short-form video ecosystem, furthering YouTube’s mission to give everyone a voice and show them the world. You can read more on the YouTube Blog ↗

Figma Media Plugins

As a Product Designer in the entertainment industry, a significant part of my design process involves designing with media assets. To streamline this process for myself and other Designers, I independently developed a suite of Figma plugins that instantly populate designs with real, production-ready assets and data.

These tools are now used by thousands of Designers across the industry to bring their mocks to life.

Thru: Virtually Hike the Pacific Crest Trail

Outside of work, I’m passionate about the outdoors and creative side projects. Much of my free time goes into hiking, cycling, and marathon training. Lately, I’ve also been adventuring deeper into generative art and coding.

These passions intersected in Thru an iOS app I built that transforms everyday activity into an epic virtual hike of the Pacific Crest Trail.

YouTube Shorts Identity

Google Pixel Camera

Android Essential Apps